Transactional emails are the ilk of emails you send to a beneficiary to help commercial activity. You send it following a commercial dealing or in response to a exact activity performed past the recipient. An illustration is a confirmation email that you send to a bloke that ordered a output from your count on; this statement lets the heiress know that they entered into a valid transaction. Because transactional emails are required to advance momentous transactions, businesses do not requisite to capture candid consent from the beneficiary to send them, far from marketing emails where acquiesce is required.